Ross
Hering is a marketing and business development professional with twenty-five
years of experience in the entertainment and professional audio industries.
His focus is the development, launch, and creation of brands for
companies involved with new technologies.
Recognizable brands that Ross has helped develop include THX, DTS,
and Circle Surround from SRS Labs. In
addition, Ross has developed worldwide distribution channels for a number of
Pro Audio products, including the DTS encoder/decoder, the SRS Circle
Surround encoder/decoder, and the Holophone H2-PRO Surround Sound
microphone.
Mr.
Hering began his career in 1983 when he joined Lucasfilm, Ltd. as director
of business development. THX
was a start-up at this time, and for the next ten years Ross was involved
with the development of four business units, the invention of Home THX
(which spawned the Home Theater industry), the THX Digital Mastering Program
for DVD, and ultimately helping to make THX a well-known brand worldwide for
quality and excellence. It was
at THX that Ross first met Anthony Grimani during the development and
roll-out of the Home THX program, which spawned the home theater and related
industries we know today. Anthony
and Ross worked together on related projects for five years before Ross left
THX in 1994.
He
also served as VP of Marketing for DTS, Director of Marketing for SRS Labs,
and as Director of Business Development for Toronto-based, Surround Sound
microphone manufacturer Holophone. Ross
is a graduate of the University of California, Berkeley, with an MA in
Political Science.
Ross joined MSR in November 2007 and reunites with Anthony Grimani to lead the Marketing, Sales and Branding efforts for the company and its product lines. His extensive experience building worldwide distribution and sales channels in the ProAudio industry will help MSR leverage its current sales partners, grow the sales channel, capitalize on its market position to quickly capture market share with its new and current line product lines, and ultimately grow the company.